Goals
 Understand the importance of personal branding today, with special attention to the professional environment. Know the keys to identifying the personal brand and developing the value proposition. Differentiate between strategy and tactics within our personal brand action plan. Know tools for creating and programming content. Know tools for monitoring and measuring the impact of our activity linked to our personal brand. Know the channels and tools available to work on personal brand management. Know the most used social networks, how they work, as well as the mistakes to avoid in each of them. Learn the keys to effective networking.